Legal Correspondent: Prachi Ajitsaria
August 17, 2021: The broadcast and internet rights to the Abu Dhabi T10 series have been acquired by Viacom18. The cricket series will be live on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot, and Jio starting November 19, 2021. Viacom18's multiyear relationship with Abu Dhabi T10 series, facilitated by sports management business RISE Worldwide, will provide 90 minutes of cricket entertainment spread across 34 matches.
The cricket property is sanctioned by International Cricket Council (ICC) and licensed for ten years by Emirates Cricket Board. The eight teams that will be a part of this series represent 20 nations and include cricketers
Rohan Lavsi, business head - Hindi Movies Cluster, Viacom18 added, “We are excited to bring to our extensive cricket fanbase in India the unique, snackable, high-energy T10 format. We witnessed significant uptakes whenever we have showcased sports – be it the Nidahas Trophy or the Road Safety World Series (RSWS)."
Viacom18's multiyear relationship with Abu Dhabi T10 series, facilitated by sports management business RISE Worldwide, will provide 90 minutes of cricket entertainment spread across 34 matches.
“Broadcasting the Abu Dhabi T10 to homes in the Indian Subcontinent on one of the country's leading television and streaming channels makes this media agreement truly unique, as global multiplatform viewership is a priority for us as a host destination partner,” said Matthew Boucher, chief executive of Abu Dhabi Cricket.
We're excited to work with the Abu Dhabi Sports Council and the Abu Dhabi Department of Culture and Tourism to continue to develop the Abu Dhabi T10 into an event that attracts expanding audiences year after year—both digitally and otherwise."
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