Legal Correspondent: Saura Jitendra Patil
October 14, 2021: The Coronavirus Pandemic accelerated the growth of Media and Entertainment industry and India is now all positioned to become the Media and Entertainment powerhouse of the up and coming years with an estimated increase at a double-digit growth of 13.5% (CAGR) during 2019 to 2024. As per the FICCI-EY report for 2021, Media and Entertainment business is anticipated to touch INR 1.73 trillion this year.
The immersive experiences and niche entertainment formats are here to stay! Rise in digital consumption, interest of major international studios, transnational tie-ups and specialise in on local, regional and pan-national content – the signs are evident! The necessity of screenwriters, cinematographers, sound engineers, costume designers, dialect coaches, editors, animation experts with talent and proper training is extremely vital. The need of industry ready young professionals in on the rise. The Media and Entertainment industry also acknowledges new proficiencies and sub specializations in many other fields like food stylists, intimacy directors, child artist handlers, hand make-up artists, etc.
A comprehensive BA and PDG program in Films, Television and Web Series has been launched by Bennett University’s Times School of Media to deal with the need to train the young professionals in the entertainment field. Curriculum for the BA and PDG program at the Times School of Media is designed by industry professionals from Junglee Pictures, MX Player, and TimesNow that brings in the latest and contemporary practices on the learner’s graph creating innumerable possibilities to enter the Media and Entertainment domain.
In today’s world, introducing such a program in film, TV and web series offers a promising backdrop of growth and opportunities to budding entertainment industry entrants.
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